During the first year of Retail and Marketing, students are required to master challenging coursework in all the marketing functions - financing, distribution and logistics, product/service management, promotion, selling, and marketing-information management. In addition, students study the foundation areas of economics, communication and interpersonal skills, business administration and management, entrepreneurship and professional development. Students learn demanding academic skills as well.

Students involved in mastering this coursework find college marketing classes easier and marketing careers easier to establish.

Second year students coop in business and industry job sites. Students are required to work a minimum of 15 hours a week.